Budgets are tight — but Gen Z and millennial shoppers can’t stop buying perfume
Dec 12, 2025
Sales of beauty products have grown faster in recent months than earlier in the year and are expected to shine during the holiday quarter. And among these classic last-minute gifts and stocking stuffers, sales of fragrances are growing most of all.
https://www.marketwatch.com/story/budgets-are-tight-but-gen-z-and-millennial-shoppers-cant-stop-buying-perfume-38e92aac?mod=mw_rss_topstories
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